About the company
We’re on the lookout for a Shopper Marketing Executive with a solid background in retail to collaborate on designing and executing outstanding in-store customer experiences. This role plays a key part in enhancing the shopper journey, boosting engagement, and delivering creative, insight-driven solutions that align with retail strategies and elevate customer satisfaction.
What You Will Do
Support Annual Planning:
- Assist in developing Annual Customer Plans aligned with brand and retail objectives.
Campaign Activation:
- Create and execute a full-year activation plan for Dunnes, collaborating with cross-functional teams.
- Prepare sell-in materials for campaigns, new product launches (NPD), and existing product developments (EPD).
Trade Marketing:
- Lead and support in-store trade marketing campaigns to drive customer engagement and sales.
POS (Point of Sale) Management:
- Develop POS materials for customer facing and co pack activations, including pre-filled stands.
- Oversee POS execution for both core and partner brands.
Product & Promotion Setup:
- Manage product setup with the customer for campaigns and launches.
- Plan and execute in-store events in collaboration with key stakeholders.
Partner & Supplier Activation:
- Coordinate activation plans with partner brands and suppliers to deliver cohesive customer experiences.
Social Media Support:
- Assist in providing content and support for relevant social media activity linked to customer campaigns.
Agency & Asset Management:
- Brief and liaise with creative agencies to produce assets for in-store, online, and digital campaigns.
Stakeholder Collaboration:
- Build and maintain strong relationships with internal stakeholders, partners, and retail teams.
About you
- Degree-level qualification (preferably in Marketing, Business, or a related field).
- 2 years in similar role.
- Comfortable taking ownership of tasks and adapting to new challenges.
- Strong presentation and communication skills to effectively engage internal and external stakeholders.
- Prior experience with print and Point of Sale (POS) development and activation.
- Proven experience working with and briefing creative or activation agencies.
- Highly organised, with the ability to manage multiple projects under tight deadlines.
- Capable of prioritising and delivering in a fast-paced environment.
- Ability to build strong relationships with stakeholders to support trade plan execution.
- Contribute to the strategy and development of in-store activation plans.
- Commercially minded, with strong numerical and analytical skills to inform decision-making and track performance.
To apply send your CV to jobs@peoplegroup.ie through our website www.peoplegroup.ie
For more information on this role call 01 661 9636
Location: Dublin
Salary: Competitive
Job Ref: 9467PL