Performance Marketing & Demand Gen Manager


Love working in a fast paced environment? 
Want to be part of a fast-growth start-up environment?
Then this role is perfect for you!

We are working alongside an Irish organisation that has achieved exceptional rates of growth of the past few years. Their services span B2B, B2B2C and B2C sector. This new role will be integral to their growth trajectory. You will be responsible for expanding the company’s credentials in their market.

A day in the life:

  • Plan & deliver on performance marketing strategy.
  • Drive demand via SEO audits & ongoing optimisation of our websites.
  • Ensure a rolling digital/ marketing plan is being followed.
  • Drive demand via PPC planning.
  • Work in partnership with our growth product teams.
  • Consider how demand for our products could be delivered via programmatic display, native, email/SMS, digital video, digital audio, traditional marketing channels and any other go-to-market channels that have the potential to develop leads for our business.
  • Drive demand via social media advertising.
  • Obsess over key KPIs.
  • Manage creative/ copy requirements.
  • Track all campaign activity.
  • Manage monthly & annual budgets.

About you:

  • 4+ years’ experience in a data driven, digital marketing position.
  • Marketing/ Business/ Digital Marketing/ Data 3rd Level Degree, or related field.
  • Strong knowledge of all the core systems is required i.e GoogleAds/G-suite/Bing/Faceboook/Twitter etc. 
  • Experience executing campaigns via most channels i.e SEO, PPC, social media advertising, programmatic display etc.
  • Obsessed with performance metrics & comfortable with data. 
  • Experience working for a global tech provider achieving revenue targets would be a distinct advantage. 
  • Experience in the healthcare/ medical industry would be beneficial, but not essential.
  • Willingness to work remotely, but also happy to work the odd day in a shared office space in Dublin if required.

Location: Remote (some office meetings in Dublin)

Salary: Highly Attractive salary 

To apply send your CV, through our website

For further information regarding this role, please contact us on 01 6619636.

Want to compare your salary in Ireland?

Follow and Connect with The People Group on LinkedIn and Twitter

The People Group is a Recruitment consultancy, specialising in Sales, Marketing & Management, established in 1989 and based in Dublin 2. Our experienced team works in both the contingency and search areas, covering all industry sectors including: Digital, FMCG, Financial Services, Technology, Professional Services, Telco, Legal, Utilities, Retail, Agency and Tourism, on a permanent as well as temp/interim basis with a strong focus on Mid to Senior Level roles.