Marketing Manager

We’re on the hunt for a Marketing Manager for an ambitious B2B company in South West Dublin. Reporting to a director, this role will provide an excellent opportunity to run marketing campaigns for an Irish owned company that is a leader in its industry.  

Key Responsibilities:

  • Annual Marketing Strategy planning
  • Development of the marketing annual plan
  • Managing budget on marketing activities
  • New Products planning – externally and internally
  • Working closely with Purchasing Dept on New Product Plans
  • Creating marketing material
  • Collating content – images, USP’s from suppliers/purchasing
  • Actively work with sales teams on pushing sales though for new lines.
  • Admin duties with key account customers
  • Product set up forms, Stock Cards etc.
  • Other adhoc sales admin duties
  • Reporting analysis
  • Ongoing various customer sales reports
  • Measurements of new lines
  • Measurement promotions
  • Work with Suppliers, Designers, Printers and other third-party companies to produce high quality promotional merchandise
  • PR / Advertising
  • Industry magazine adverts – print & digital
  • Company Social Media – LinkedIn & Instagram
  • Running promotional campaign through all marketing forms and sales teams. 
  • Annual planning & management of Customer Promotions
  • Product range communication
  • Quarterly newsletter content
  • Keeping contact database updated
  • Website content – updating existing and adding new content
  • Launching new online ordering with customers
  • Analysis of online orders
  • Corporate Identity
  • Collation of company presentations
  • Marketing material / Sales Quotes / Point of Sale
  • Training - Customer & Internal
  • Annual planning & management of Customer Promotions
  • Sales Opportunities / Leads
  • Tenders Opportunities - review opportunities & complete submission
  • Targeting new industry sectors
  • Looking at opportunities with new product lines into new customers
  • Events
  • Organise and set up exhibit at industry trade shows
  • Customer Events / Tradeshows
  • Industry Events Attendance
  • Quickly gaining an understanding of the Company service and product offerings will be essential
  • Show Room Management
  • Updating product displays, Appointments
  • Promoting showroom training facility
  • Annual Customer Survey
  • Working with purchasing on slow moving stock
  • Project Management of Product Range launches e.g. Eco-Friendly Range
  • Sales planning – integrating annual marketing plan with sales annual plans.
  • Ensure all customer buying key lines
  • Assistant sales rep with gap analysis on top customers
  • Attending customer meetings where required
  • Internal Employee Engagement
  • Lunches, Staff Nights Out
  • Ideal but not essential - use a range of software such as Adobe Pro DC, Canva, Buffer and PowerPoint to produce and edit marketing material, online brochures, Shelf Talkers, etc.
Knowledge, Experience & Qualifications:
  • 5+ years’ relevant experience in a similar marketing role, particularly the B2B sector.
  • A third level qualification.
  • Ability to learn new tasks and work on own initiative.
  • Experience in using social media platforms such as LinkedIn, Instagram.
  • High level of computer literacy in Microsoft Power Point, Word, Excel (vlookup)and Outlook.
  • Excellent attention to detail and accuracy while maintaining an ability to multi-task without losing focus.
  • Very strong communication skills particularly in relation to interfacing with current customers/suppliers and other departments.
  • Strong project, organisational and time management skills.
  • Ability to balance working on your own and as part of a team.
  • Ability to build relationships to support team members, share resources and knowledge and collaborate with others to achieve goals.
  • Have the highest levels of integrity in the successful completion of your work.
Salary: Competitive
To apply send your CV, through our website

For further information regarding this role, please contact us on 01 6619636.

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The People Group is a Recruitment consultancy, specialising in Sales, Marketing & Management, established in 1989 and based in Dublin 2. Our experienced team works in both the contingency and search areas, covering all industry sectors including: Digital, FMCG, Financial Services, Technology, Professional Services, Telco, Utilities, Retail, Agency and Tourism, on a permanent as well as temp/interim basis with a strong focus on Mid to Senior Level roles.