8386CB
We’re on the hunt for a Marketing Manager for an ambitious B2B company in South West Dublin. Reporting to a director, this role will provide an excellent opportunity to run marketing campaigns for an Irish owned company that is a leader in its industry.
Key Responsibilities:
- Annual Marketing Strategy planning
- Development of the marketing annual plan
- Managing budget on marketing activities
- New Products planning – externally and internally
- Working closely with Purchasing Dept on New Product Plans
- Creating marketing material
- Collating content – images, USP’s from suppliers/purchasing
- Actively work with sales teams on pushing sales though for new lines.
- Admin duties with key account customers
- Product set up forms, Stock Cards etc.
- Other adhoc sales admin duties
- Ongoing various customer sales reports
- Measurements of new lines
- Measurement promotions
- Work with Suppliers, Designers, Printers and other third-party companies to produce high quality promotional merchandise
- PR / Advertising
- Industry magazine adverts – print & digital
- Company Social Media – LinkedIn & Instagram
- Running promotional campaign through all marketing forms and sales teams.
- Annual planning & management of Customer Promotions
- Product range communication
- Quarterly newsletter content
- Keeping contact database updated
- Website content – updating existing and adding new content
- Launching new online ordering with customers
- Analysis of online orders
- Collation of company presentations
- Marketing material / Sales Quotes / Point of Sale
- Training - Customer & Internal
- Annual planning & management of Customer Promotions
- Sales Opportunities / Leads
- Tenders Opportunities - review opportunities & complete submission
- Targeting new industry sectors
- Looking at opportunities with new product lines into new customers
- Organise and set up exhibit at industry trade shows
- Customer Events / Tradeshows
- Industry Events Attendance
- Quickly gaining an understanding of the Company service and product offerings will be essential
- Show Room Management
- Updating product displays, Appointments
- Promoting showroom training facility
- Annual Customer Survey
- Working with purchasing on slow moving stock
- Project Management of Product Range launches e.g. Eco-Friendly Range
- Sales planning – integrating annual marketing plan with sales annual plans.
- Ensure all customer buying key lines
- Assistant sales rep with gap analysis on top customers
- Attending customer meetings where required
- Internal Employee Engagement
- Lunches, Staff Nights Out
- Ideal but not essential - use a range of software such as Adobe Pro DC, Canva, Buffer and PowerPoint to produce and edit marketing material, online brochures, Shelf Talkers, etc.
Knowledge, Experience & Qualifications:
- 5+ years’ relevant experience in a similar marketing role, particularly the B2B sector.
- A third level qualification.
- Ability to learn new tasks and work on own initiative.
- Experience in using social media platforms such as LinkedIn, Instagram.
- High level of computer literacy in Microsoft Power Point, Word, Excel (vlookup)and Outlook.
- Excellent attention to detail and accuracy while maintaining an ability to multi-task without losing focus.
- Very strong communication skills particularly in relation to interfacing with current customers/suppliers and other departments.
- Strong project, organisational and time management skills.
- Ability to balance working on your own and as part of a team.
- Ability to build relationships to support team members, share resources and knowledge and collaborate with others to achieve goals.
- Have the highest levels of integrity in the successful completion of your work.
Salary: Competitive
For further information regarding this role, please contact us on 01 6619636.
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The People Group is a Recruitment consultancy, specialising in Sales, Marketing & Management, established in 1989 and based in Dublin 2. Our experienced team works in both the contingency and search areas, covering all industry sectors including: Digital, FMCG, Financial Services, Technology, Professional Services, Telco, Utilities, Retail, Agency and Tourism, on a permanent as well as temp/interim basis with a strong focus on Mid to Senior Level roles.