A rapidly growing marketing and distribution business in Ireland is seeking a commercially minded Marketing Manager with strong consumer marketing experience in OTC or consumer healthcare. This is a senior role with full ownership of multiple strategic brands, including high-profile names in the consumer healthcare space.
The role offers the chance to lead a small marketing team, shape brand strategy, drive consumer demand, and deliver measurable commercial growth across digital, retail, and consumer-facing channels.
Role Overview
- Lead brand strategy and consumer marketing across multiple healthcare brands.
- Plan and execute integrated campaigns across digital, social, PR, media, and retail.
- Develop consumer-focused messaging, content, and activations to drive demand and growth.
- Manage, mentor, and inspire a small marketing team, fostering a high-performance culture.
- Collaborate with sales, supply chain, and brand owners to maximise commercial opportunities.
- Oversee brand budgets, track performance, and optimise ROI using insights and analytics.
Skills & Experience Required
Essential:
- 4–7 years’ experience in Brand Management within OTC, consumer healthcare, or FMCG.
- Experience managing major consumer healthcare brands
- Proven expertise in developing and executing campaigns across digital, social, content, media, and PR.
- Strong understanding of consumer insights, category trends, and shopper behaviour.
- Commercially astute with the ability to translate insights into actionable strategies.
- Experience managing agencies across creative, digital, PR, and media.
- Strong communication, presentation, and stakeholder engagement skills.
- Proficiency in Outlook, Excel, PowerPoint, and analytics dashboards.
Desirable:
- Experience with distributor-led brands or international principals.
- Prior people management or mentoring experience.
- Familiarity with the Irish and/or UK retail pharmacy and grocery landscapes.