Our client is seeking a skilled Marketing Automation Specialist to join their growing marketing team in their vibrant Dublin office. With fantastic office perks and a dynamic work environment, this is an ideal opportunity for high achievers to grow and thrive. You will focus on maximizing new business opportunities and enhancing customer retention, helping to position the organization as the market leader in providing HR, employment law, and health & safety support services to small businesses across Ireland.
About your journey
Collaborate with the Dublin marketing team to design and execute targeted email campaigns, including nurture programs, webinars, and events, to engage prospects and existing customers. Oversee campaign management, from automation setup and list segmentation to A/B testing, reporting, and CRM integration (Salesforce). Create landing pages and forms to support lead generation and retention, while auditing legacy campaigns to optimize performance.
The ideal you:
- Degree in Marketing, Advertising, Communications or related degree.
- Min 2years experience, with email and marketing automation (preferably using Marketo).
- Experience with building landing pages and marketing automation campaigns.
- Experience with testing and ensuring emails and landing pages are optimised across all devices.
- Experience with Google Analytics and dedicated email reporting tools
Desirable Criteria:
- Experience in a B2B marketing role
- Digital Marketing qualification
- Experience using a CRM system e.g., Salesforce
Location: Dublin
Salary: Competitive
Job Ref: 9312PL