Loyalty Program Manager

This vacancy is now closed


An exciting, newly created opportunity for an experienced and enthusiastic Loyalty Program Manager to join the growing team! We’re looking for a driven, forward- thinking and strategic person who thrives in a fast-paced environment.


  • Manage the Privilege Program and develop a communication strategy of the program in line with the Group CRM team.
  • Responsible for the creation and sending of digital consumer marketing communications through email newsletters.
  • Develop and implement the segmentation strategy through Privilege and work with the Senior Digital Marketing Manager to integrate this into the overall online communication strategy.
  • Responsible for internal reporting on local campaign activities and analysis and ROI for email campaigns and partnerships.
  • Develop and maintain local CRM programs to grow the customer database through data capture at all possible points, working in conjunction with the local and central teams. (Private Sale and Dormant).
  • Manage the scheduling, testing and deployment of all customer email campaigns and eNewsletter, ensuring all tracking codes are applied correctly to facilitate accurate performance monitoring.
  • Develop a testing strategy to identify the optimal deployment times for emails and provide insights.
  • On-going management and continued segmentation of email database to identify and target actives, lapsers and dormant with specific campaigns.


  • 2+ years’ experience constructing and reporting on email campaigns.
  • Previous experience on implementing a successful rewards program.
  • Ability to run A/B Testing and Multivariate Testing (MVT).
  • Ability to define new audience types.
  • Highly analytical with the ability to plan and put processes in place.
  • Excellent understanding of database concepts and segmentation.
  • Understanding of GDPR rules and regulations.
  • Strong communicator – able to share information at all levels.
  • Good written communication skills.
  • Able to multi-task in a fast-moving environment.
  • A passion for retail and fashion, keeping up to date with latest trends.

Location: Kildare

Salary: Highly Competitive

To apply send your CV jobs@peoplegroup.ie, through our website www.peoplegroup.ie

For further information regarding this role, please contact us on 01 6619636.

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The People Group is a Recruitment consultancy, specialising in Sales, Marketing & Management, established in 1989 and is based in Dublin 2. Our experienced team works in both the contingency and search areas, and covers all industry sectors including: Digital, FMCG, B2B, B2C, ICT, IT, Financial Services, and Telco with a focus on Mid to Senior Level roles.