Head of Ecommerce & Marketing


Our client is an ambitious and recognisable retail group in Ireland. They are now seeking an Head of Retail Ecommerce & Marketing who will be passionate about both Fashion and the Digital Environment in equal measure. You must be confident, energetic and enthusiastic with the hunger and ambition to drive a growing business. Above all though you must be 'hands-on' with a 'can-do' attitude.

About the Role:

  • In consultation with the Directors - Creation and delivery of the company’s ecommerce strategy.
  • Ongoing weekly / monthly measurement and reporting to ensure all stakeholders are fully aware of all aspects of performance and strategy.
  • Accountable for overall success of our clients web-shop but, penultimately driving Revenue and Profitability of the ecommerce operation.
  • Support product and site-development strategy.
  • Leverage Social Media in a consistent and focused way to build and maintain cross channel customer relationships.
  • Oversee, manage and liaise with DC, fulfilment, content, design, marketing and sales.
  • Develop a proactive partnership with our clients primary Service Provider to best utilise and capitalise on their resources.
  • Be relentlessly focused on, and passionate about, traffic generation, conversion and customer retention.
  • Manage, delegate or outsource activities to drive traffic to the web-site, changes to drive conversion optimisation and changes to increase repeat customers.
  • Implement change based on site performance to maximise site traffic and conversion rates.
  • Provide regular competitor intelligence.
  • Develop and support the content team for the web-site.
  • Create efficiencies by developing your Service Provider network, always measuring performance based upon results.
  • Manage, develop and grow the ecommerce team.

About You:

  • Strong marketing and ecommerce experience, managing online websites within a retail / fashion or beauty environment.
  • Possess an entrepreneurial spirit to influence those around you to drive the adoption of the online retail channel.
  • Digital background with experience in online retail optimisation.
  • Have a clear understanding of key online marketing priorities and have excellent communication and team management abilities.

Salary Highly Competitive

To apply send your CV jobs@peoplegroup.ie, through our website www.peoplegroup.ie

For further information regarding this role, please contact us on 01 6619636.

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The People Group is a Recruitment consultancy, specialising in Sales, Marketing & Management, established in 1989 and based in Dublin 2. Our experienced team works in both the contingency and search areas, covering all industry sectors including: Digital, FMCG, Financial Services, Technology, Professional Services, Telco, Legal, Utilities, Retail, Agency and Tourism, on a permanent as well as temp/interim basis with a strong focus on Mid to Senior Level roles.