We’re seeking a visionary Head of Brand to lead brand strategy and execution for Skingredients®, an award-winning skincare range, and The Skin Nerd®, an expert-driven skin consultancy platform. This is a defining leadership role for a brand builder who can blend creative storytelling with commercial impact to drive meaningful growth across DTC, retail, and professional channels.
As the guardian of their brands, you’ll lead and inspire a multidisciplinary team across Marketing, Creative, PR, and Communications, ensuring their identity is bold, consistent, and always one step ahead in a competitive market. This is your opportunity to lead two purpose-driven, customer-obsessed brands with a loyal following and major growth potential.
Your Mission:
- Define and execute the end-to-end brand strategy from positioning to tone of voice to go-to-market.
- Lead a high-performing, cross-functional marketing team and agency partners, driving collaboration, innovation, and accountability.
- Deliver high-impact, data-driven campaigns across PR, influencer, and social — with a focus on ROI and customer acquisition.
- Protect and elevate brand identity, ensuring consistency across all consumer and trade touchpoints.
- Launch content-rich campaigns, community-first initiatives, and influencer activations that drive real brand love.
- Work closely with leadership to align brand goals with commercial strategy and revenue growth.
What You Bring:
- 8+ years of senior brand leadership in fast-moving consumer, retail, or beauty environments.
- Proven success building and scaling lifestyle or skincare brands — with a sharp eye for creative and a strong handle on performance marketing.
- Experience managing and mentoring high-performing teams and external agencies.
- Strong commercial acumen, budget ownership, and a test-and-learn approach to campaign execution.
- An instinct for innovation, a passion for skincare, and a deep understanding of today’s omni-channel consumer journey.
To apply send your CV to jobs@peoplegroup.ie through our website www.peoplegroup.ie
For more information on this role call 01 661 9636
Location: Dublin City - Hybrid
Salary: Competitive Package
Job Ref: 9463EK