We’ve partnered with a Leading Fashion retailer to bring on board a talented CRM Manager. As the CRM Manager you’re like the ultimate matchmaker, responsible for building and nurturing long-lasting relationships between the brand and its customers. This role requires a deep understanding of the fashion industry and the target audience, along with a passion for creating engaging and personalized customer experiences.
As the CRM Manager, you'll be the go-to person for developing and executing integrated marketing campaigns that connect with customers on a personal level. You'll work closely with the marketing team to create campaigns that span both offline and online channels, capturing customer data at every possible touchpoint to grow the customer database. You'll also be the online guru, with a wealth of knowledge and enthusiasm for web applications and functionality. You'll be responsible for testing and QA-ing new applications for websites and digital campaigns, identifying and developing online marketing opportunities, and optimizing content for search engines like Google.
Your creativity and problem-solving skills will come in handy when developing social media campaigns that increase visibility and drive engagement on platforms like Facebook, Twitter, and Instagram. You'll also manage the blog editorial calendar, create and organize video content, and source local sites for online PR purposes.
The most critical aspect of the role is analysing website traffic and campaign ROI to gain insights into customer behaviour, optimize future campaigns, and provide strong reporting on local campaign analysis and ROI. You'll be able to spot trends and changes in consumer behaviour, adjust campaigns accordingly, and communicate these insights to the team.
Above all, the CRM Manager is a relationship builder, working to connect customers to the brand in a meaningful way. With strong organizational skills and the ability to think creatively, you'll be able to create personalized experiences that make customers feel valued and connected to the brand.
Location: Co. Kildare
Salary: Depends on Experience
Job Ref: 9004EK
To apply send your CV jobs@peoplegroup.ie, through our website www.peoplegroup.ie
For further information regarding this role, please contact us on 01 6619636.
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