CRM Manager


An exciting, newly created opportunity for an experienced and enthusiastic CRM Manager to join a growing team! We’re working with a well-known Retail brand who are looking for a driven, forward- thinking and strategic person who thrives in a fast-paced environment. Ideally you should have 3+ years’ experience constructing and reporting on email campaigns.


  • Manage the Privilege Programme and develop a communication strategy of the programme in line with the Group CRM team.
  • Responsible for the creation and sending of digital consumer marketing communications through email newsletters.
  • Develop and implement the KV segmentation strategy through Privilege and work with the Senior Digital Marketing Manager to integrate this into the overall online communication strategy
  • Responsible for internal reporting on local campaign activities & analysis and ROI for email campaigns and partnerships.
  • Develop and maintain local CRM programs to grow the customer database through data capture at all possible points, working in conjunction with the local and central teams. (Private Sale & Dormant) 
  • Manage the scheduling, testing and deployment of all customer email campaigns and eNewsletter, ensuring all tracking codes are applied correctly to facilitate accurate performance monitoring. 
  • Develop a testing strategy to identify the optimal deployment times for emails and provide insights. 
  • On-going management and continued segmentation of email database to identify and target actives, lapsers and dormant with specific campaigns.


  • 3+ years’ experience constructing and reporting on email campaigns.
  • Previous experience on implementing a successful rewards programme.
  • Ability to run A/B Testing and Multivariate Testing (MVT).
  • Ability to define new audience types.
  • Highly analytical with the ability to plan and put processes in place .
  • Excellent understanding of database concepts and segmentation.
  • Understanding of GDPR rules and regulations.
  • Strong communicator – able to share information at all levels.
  • Good written communication skills.
  • Able to multi-task in a fast-moving environment.
  • A passion for retail and fashion, keeping up to date with latest trends.

Salary: Competitive

To apply send your CV, through our website

For further information regarding this role, please contact us on 01 6619636.

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The People Group is a Recruitment consultancy, specialising in Sales, Marketing & Management, established in 1989 and based in Dublin 2. Our experienced team works in both the contingency and search areas, covering all industry sectors including: FMCG, Financial Services, Technology, Professional Services, Telco, Utilities, Retail, Agency and Tourism, on a permanent as well as temp/interim basis with a strong focus on Mid to Senior Level roles.