CRM Manager Permanent Leinster 18 September 2019 8245GF An exciting, newly created opportunity for an experienced and enthusiastic CRM Manager to join a growing team! We’re working with a well-known Retail brand who are looking for a driven, forward- thinking and strategic person who thrives in a fast-paced environment. Ideally you should have 3+ years’ experience constructing and reporting on email campaigns. Responsibilities: Manage the Privilege Programme and develop a communication strategy of the programme in line with the Group CRM team. Responsible for the creation and sending of digital consumer marketing communications through email newsletters. Develop and implement the KV segmentation strategy through Privilege and work with the Senior Digital Marketing Manager to integrate this into the overall online communication strategy Responsible for internal reporting on local campaign activities & analysis and ROI for email campaigns and partnerships. Develop and maintain local CRM programs to grow the customer database through data capture at all possible points, working in conjunction with the local and central teams. (Private Sale & Dormant) Manage the scheduling, testing and deployment of all customer email campaigns and eNewsletter, ensuring all tracking codes are applied correctly to facilitate accurate performance monitoring. Develop a testing strategy to identify the optimal deployment times for emails and provide insights. On-going management and continued segmentation of email database to identify and target actives, lapsers and dormant with specific campaigns. Experience: 3+ years’ experience constructing and reporting on email campaigns. Previous experience on implementing a successful rewards programme. Ability to run A/B Testing and Multivariate Testing (MVT). Ability to define new audience types. Highly analytical with the ability to plan and put processes in place . Excellent understanding of database concepts and segmentation. Understanding of GDPR rules and regulations. Strong communicator – able to share information at all levels. Good written communication skills. Able to multi-task in a fast-moving environment. A passion for retail and fashion, keeping up to date with latest trends. Salary: Competitive To apply send your CV firstname.lastname@example.org, through our website www.peoplegroup.ie For further information regarding this role, please contact us on 01 6619636. Want to compare your salary in Ireland? mysalary.ie Follow and Connect with The People Group on LinkedIn and Twitter The People Group is a Recruitment consultancy, specialising in Sales, Marketing & Management, established in 1989 and based in Dublin 2. Our experienced team works in both the contingency and search areas, covering all industry sectors including: FMCG, Financial Services, Technology, Professional Services, Telco, Utilities, Retail, Agency and Tourism, on a permanent as well as temp/interim basis with a strong focus on Mid to Senior Level roles.