CRM Executive


Are you a CRM expert, interested in shaping and executing the CRM strategy for a well-known, savvy retail brand? This is a ‘roll up your sleeves’ position looking to develop and drive all aspects of customer engagement.


  • Manage “Loyalty” Clubs.
  • Grow the customer database through data caption. 
  • Create integrated marketing campaigns with the Marketing Team offline and online.
  • Test and QA new applications for websites and digital campaigns.
  • Identify and develop online consumer marketing opportunities. 
  • Analyze website traffic and campaign ROI using tools such as Google analytics.
  • Provide strong reporting on local campaign analysis and ROI for all digital campaigns such as email, display advert & online PR.


  • Understanding of technology, platforms, limitations.
  • Knowledge of e-marketing principles and methods.
  • Strong organisation skills.
  • Highly analytical with the ability to plan and put processes in place.
  • Strong communication skills.
  • Able to work individually and in a team.
  • Strong managerial skills.
  • Able to think creatively and solve problems.

Salary: Competitive

To apply send your CV, through our website

For further information regarding this role, please contact us on 01 6619636.

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The People Group is a Recruitment consultancy, specialising in Sales, Marketing & Management, established in 1989 and based in Dublin 2. Our experienced team works in both the contingency and search areas, covering all industry sectors including: FMCG, Financial Services, Technology, Professional Services, Telco, Utilities, Retail, Agency and Tourism, on a permanent as well as temp/interim basis with a strong focus on Mid to Senior Level roles.